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Project History... Spa & Club Ideations has provided consulting services to clients in the country club, resort, spa, private club and athletic club businesses. In the most recent years our focus has been delivering Hospitality Lead Processing and Market Research to fitness equipment dealer managers and dealer network companies on a contractual basis. Leads include many venues from both government and private sectors such as; country clubs, resorts, spas, condominium and apartment developments, senior living developments, fire and police departments, school districts, colleges, universities, parks and recreation community and senior centers, fitness clubs and YMCA’s. Summerhill Villa Independent and Assisted Living Community / Santa Clarita, Ca Director of Activities Responsible for all daily activities for residents which include booking entertainment, discussion groups, games, lecture series, church service options, exercise classes, villa store, weekly outings and special events Design and write newsletter and four activity calendars monthly YMCA / Santa Clarita, Ca Certified group Aquatic and Land Instructor specializing in the Older Active Adult Activity event planner for themed parties, book club, book exchange, day trips and tours Belfair Golf and Country Club / Hilton Head, South Carolina Contracted as Director of Family Activities Startup Operated 17-acre multi sport venue facility from construction to operational Procurement of equipment for all areas Hired fitness staff and contracted tennis pro Developed member activities program Responsible for operational budget Developed and operated retail shop Oversaw maintenance of buildings, tennis courts, pools and athletic fields Developed and implemented policies and procedures manual and job descriptions The Club at Admiral’s Cove / Jupiter, Florida Managed all operations of the spa, fitness center and spa retail Provided educational opportunities for staff Assisted with Member event parties Organized and operated a Holiday children’s camp Developed standard operating procedures and mission statement Contributed monthly articles for member newsletter Sonoma Mission Inn and Spa / Sonoma, California Managed the spa & recreation department producing seven million dollars in revenue Managed the fitness and hiking staff Developed standard operating procedures Participate as one of a three-person team to direct yield management of the resort Member of resort Executive Committee Implemented a spa sales team Restructured the spa management team Developed a private membership program, activities and standards Directed the reservations department for the resort Designed F&B menu for the spa café Created the annual marketing plan Princess Cruises / Santa Clarita, CA Directed forty five million dollars in spa, special services, wedding, tuxedo and floral revenue Task force leader of an eight member executive team to restructure group business Negotiate contracts for spa and wedding operations Created new marketing materials for the spa and special services gift guide Developed web based sales system for pre and post cruise passenger gift Walt Disney Company / Orlando, Florida Disney Cruise Lines Managed the spa and recreation facilities development, operating plan and selection of the opening team for two cruise ships sailing in 1998 Disney Institute Financial responsibility for a 3.5 million dollar operation Hiring and management of opening team, which included 65 cast members Develop and manage team responsible for operating spa and fitness center, including program design maintenance, scheduling, purchasing, facility maintenance Implement synergies with WDW Sports, Recreation, Food & Beverage, and Entertainment Developed marketing materials and spa treatment menus Facility design, creation of critical path tracking, and selected facility equipment Created property wide programs throughout Walt Disney World Developed and implemented spa proforma including third party contract negotiations Designed and implemented Disney Institute sports and fitness center programs Established staffing needs, qualifications, training plan, hired and interviewed staff Wrote standard operating procedures and training manuals Developed the graphics package for the facility and surrounding areas Disney Resorts, Disney Vacation Club, Disney Animation, Disney/MGM Studios Contracted to provide personal trainers and massage therapists for Disney executives and resort guests Isleworth Golf and Country Club / Orlando, Florida Executed agreement to provide personal training, massage therapy and CPR instruction for the members Orange Tree Country Club / Orlando, Florida Executed agreement to provide personal training, massage therapy and CPR instruction for the members Vistana Resorts / Orlando, Florida Provided personal training for time share owners and guests NFL Quarterback Challenge / Orlando, Florida Contracted three years to provide massage therapy for the event Sawmill Athletic Club / Columbus, Ohio Club teaching pro and program director Ektelon Products Inc. sponsored tournament player Instructed private lessons and group clinics Coordinated private club parties and league play Taught and ran children’s camps Tournament director for racquetball and handball tournaments Board member – Central Ohio Racquetball Association PGA National Resort & Spa / Palm Beach Gardens, Florida Directed all operations of the spa with five million dollars in revenue Increased revenue and profit by 25% over prior year Member of resort Executive Committee Restructured management team to accomplish motivational and financial goals Evaluated and restructured the spa facility and staffing Developed professional education programs for staff and management Defined clear lines of communication between management, staff, and resort Implemented a decision making process for solving staff, vendor, and management challenges Created and implemented a five-year business plan Designed menu for spa cuisine at the spa café, and all resort outlets Reorganized group sales department to increase efficiency and sales Wrote the annual marketing plan Florida Panther Holdings / Ft. Lauderdale, Florida Operated the spa, fitness, and recreation departments at six resorts with revenue of eleven million dollars Directed development, operational planning, vendor contracts, financial proforma, capital expenditure, critical path, and staffing plans Created synergistic relationships between the Miami Dolphins, Florida Marlins, Florida Panthers and the resorts Developed business plans and programs for social and convention guests and club members Oversaw marketing and public relations collateral development and design for all resorts Assessed development, construction and operating plans for the Ritz Carlton San Juan Developed outdoor adventure programs for “Country Pursuits” to include Off Road Driving, Falconry, Bird Dog Training, Skeet Shooting and Fly Fishing Designed feasibility study for 100,000 sq. ft. Fitness/Spa/Rehabilitation center for Cleveland Clinic